Keith Kirkpatrick
Always seeking insights
Keith Kirkpatrick is the principal of 4K Research & Consulting, LLC, a provider of qualitative and quantitative research and consulting services to US businesses.
PROJECTS
web.engr.oregonstate.edu
Algorithmic Bias - COMMUNICATIONS OF THE ACM | OCTOBER 2016 | VOL. 59 | NO. 10
Algorithms also are used to serve up job listings or credit offers that can be viewed as inadvertently biased, as they sometimes utilize end- user characteristics like household income and postal codes that can be proxies for race, given the correlation between ethnicity, household income, and geographic settling patterns.
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Internet World Magazine
Speeding Up Mobile Text Entry
Article discussing Eatoni Ergonomic's mobile text-entry systems for cell phones, positioned as a competitor to the popular Tegic T9 system.
Internet World Magazine
Palm vs. RIM
Article comparing Palm's VIIx against RIM's Blackberry devices. From February 2001.
Communications of the ACM
Is MFA Needed to Improve Security?
Many corporate and consumer-based systems and applications deploy short message service (SMS)-based two-factor authentication technology to help protect users from being hacked. This method of two-factor authentication is fairly simple; a user will log onto an app or system using their username and password, and then a unique security code is generated by an algorithm within the app, which is then sent to the user's phone via a text message. If that code is correctly entered into the system w...
Communications of the ACM
Helping NASA Return to the Moon
It has been nearly 50 years since U.S. National Aeronautics and Space Administration (NASA) Commander Eugene Cernan and crewmate Harrison H. (Jack) Schmitt completed Apollo 17's lunar exploration mission and left the Moon's surface behind in December 1972. While NASA has continued to explore space, via Skylab in the early 1970s, the Space Shuttle program that operated between the late 1970s and 2011, and through ongoing activity at the International Space Station, there has always been a stro...
Communications of the ACM
“Can You Hear Me Now That I’m On 5G?”
Wireless radio-frequency spectrum remains one of the most valuable assets controlled by government entities around the world, and the U.S. is no exception. Commercial entities have paid billions to receive an exclusive license to develop communications networks that operate within specific bands, representing potentially massive recurring revenue streams that can be tapped for decades.
In September 2020, the U.S. Department of Defense (DoD) announced it was preparing to free up some of its op...
Communications of the ACM
Consumers Increasingly Touch on Contactless Payments
Contactless payments, which can be initiated via a smartphone, have been slow to gain traction in North America and Europe, according to research conducted in the fourth quarter of 2019 by comScore. The research found that just 16% and 14% of smartphone buyers in these regions used contactless payments through their phones, likely due to a lack of financial incentives or perceived benefits of switching from traditional mag-stripe or chip-and-pin cards to no-touch modalities.
That may be chang...
Communications of the ACM
Natural Language Misunderstanding
In today's world, it is nearly impossible to avoid voice-controlled digital assistants. From the interactive intelligent agents used by corporations, government agencies, and even personal devices, automated speech recognition (ASR) systems, combined with machine learning (ML) technology, increasingly are being used as an input modality that allows humans to interact with machines, ostensibly via the most common and simplest way possible: by speaking in a natural, conversational voice.
Yet as...
Communications of the ACM
Who has access to your cellphone data?
Article focuses on legal access to cellphone data and records.
Communications of the ACM
Tracking Shoppers
Article is focused on tech used to track, monitor, and market to customers within brick-and-mortar retail establishments.
Communications of the ACM
Across the Language Barrier
Article focuses on the use of AI and other technology to improve real-time translation.
Communications of the ACM
Deceiving the Masses on Social Media
Article on information gerrymandering and the impact of social media circles on access and exposure to competing viewpoints.
Communications of the ACM
Regulating Information Technology
Communications of the ACM, December 2019, Vol. 62 No. 12, Pages 19-21
10.1145/3365583
Comments (2)
In the spring of 2018, Facebook CEO Mark Zuckerberg was called to testify before Congress, largely in response to the news that British consulting firm Cambridge Analytica had captured and used the data of more than 87 million Facebook users to influence elections without the social media giant's knowledge or consent, as well as the admission that Facebook itself had been used by Russians to spr...
tedmagazine-digital.com
Transforming Communication Strategies
Current / Distributor’s Voice
Aligning the sales and marketing departments is even more essential when relationship building is a virtual practice.
PRE-COVID, OUR BUSINESS struggled to align sales and marketing beyond the occasional pocket folder update and sell sheet insert —and even that was mostly generated with little input from a sales team that didn’t see much value in traditional marketing. Now, both teams face a need to transform communication strategies and are sharing knowledge and ...